Dear Everyone,
Hello and welcome to another edition of your GavinIngham.com
newsletter. I hope that you are having a good week. I know I am.
I have been working on a couple of new projects which are going
to mean more tools, more tactics and more strategies to help
you to get the sales, the business and the life that you want.
So watch this space and do remember to let your friends and
colleagues know that they can join too here http://bit.ly/fq1SZP.
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Where Is Your Bonus Round?
You probably do not know this about me but I used to be really
into athletics as a schoolboy and was a pretty good 400m and
800m runner. I trained six or seven days a week and admired
the likes of Seb Coe, Steve Ovett, Alan Wells and Daley
Thompson. I remember reading a quote from the first man to
break the 4 minute mile, Roger Bannister, and he said, "The
man who can drive himself further once the effort gets painful
is the man who will win."
It became quite a motto for me and running and I would push
myself that little bit harder than those I trained with figuring that
if I trained harder than them they would never be able to catch up
with me. I would go out training when others would be resting so
that I could get that extra edge. I would study training methods
and read biographies figuring that if I could learn one extra thing
it might make all of the difference.
But that was then and, I guess, like many of us, over the years
I have eased back and eased back on the training and for the
last 10 years or so have satisfied myself with light jogging and
the odd sit up or two! Probably more than most but not as much
as I used to....
Until recently :-).
Recently, I decided that I want to be as fit as I have ever been.
Not just running fit either but cross fit for flexibility, strength,
balance, feeling great. So I committed to a new programme.
Now, I am not saying that this programme is for everybody as it
is quite extreme but some of the lessons are applicable to all
areas of life.
And one of the lessons of this programme, like Bannister's
quote is that most people give up too soon. Most people give up
when things get painful. Most people give up when they should
keep on pushing. Most people give up just when they are about
to make some major gains.
And that is a shame.
So, in the spirit of fitness... fitness in life, fitness in business,
fitness in sales...
Where do you give up when things get too painful? Where, in the
future, should you carry on pushing for that extra bonus round?
How would you, your sales, your business and your life benefit if
you just pushed that little harder and that little bit more?
Visit this page on my blog and share your thoughts and answers
in the comments at the bottom of the page http://bit.ly/JwUtMg.
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Week 9 of the Apprentice and only 8 remain...
Tonight's task was to raise awareness of English sparkling wine
by creating a new image, website and online campaign and then
making a pitch to a group of industry big-wigs. An interesting task
but not one with many sales lessons so most of tonight's learning
was of the common sense variety!
Team leaders for the task were Ricky and Tom. Both split their
teams in two to get through the multitude of tasks, Tom hilariously
deciding to go on a booze up with wine newbie Adam whilst
leaving Nick and Jade to deliver the goods. Amazingly they both
stuck up for him in the boardroom too although how long that
would have lasted had they lost I am not sure.
Over on the other team, Ricky was pretty switched on apart from
the fact that he left Stephen and Jenna far too much rope to hang
themselves (and maybe him) with. They came up with a name,
Grandeur (by my schoolboy reckoning, French for "size"), which
was totally inappropriate being French. Or maybe they meant
delusions of… which might just as easily apply to several of the
Apprentii, past and present.
Anyway, after making videos and websites both teams pitched to
a board of 6 wine experts (I think they call them winos). Given that I
know no-one who would order English sparkling wine instead of
Champagne it could be argued that they should have all been
French experts but none the less, from what we saw, Ricky made
a really credible presentation only to be let down by Jenna and
Stephen's comedy video. The other team presentation was good
too, although not as polished as Ricky's.
So what did we learn tonight…
Everyone has common sense but not everyone uses it.
People like to think that success starts with brilliance but more
often than not it starts with common sense… applied well and
delivered on consistently. All respect to Tesco, but looking for a
wine expert in one makes little sense Stephen… and neither does
trying to raise the profile of English wine over French and then
giving it a French name!
Spend your time productively.
Because most people don't. Plenty of people are busy. Plenty of
people have plenty to do. And plenty of people never stop. But
most do not spend their time productively.
Sad… but true. Even though Tom won tonight's task, his strategy
of spending the majority of the all important first day touring
vineyards, wine tasting and generally getting a bit squiffy was not
time well spent. There were essential website, marketing and
branding activities going on and he was half way down a glass of
bubbly! Which leads me on to…
If you're going to be a leader, LEAD!
Despite the fact that Nick and Jade just got on with it they were left
with little or no direction, little or no management and little or no
feedback. If what we saw was representative of the day it would be
unfair to call Tom a bad project leader… he just wasn't one.
When I meet delegates at business seminars or at motivational talks
many tell me that they feel that they do not get enough direction,
support and feedback. Many tell me that they do not get enough
praise or enough reward and that they only see / hear from their
leaders when things go wrong . A bit like The Apprentice
boardroom then!
Make sure you hold to your brand ideals.
What lost Ricky the task tonight more than anything was
the fact that he trusted Stephen and Jenna to deliver a video which
was funny, classy and not cheesy. They delivered on only one of
these… and it probably would have gone nicely with a glass of
wine!
"Quality! Quality! Quality!" Ricky had said, quite rightly, but this did
not get delivered upon. If your brand ideals are important to you
then you need to ensure that everybody lives, breathes and
delivers on them. Your brand is only as good as your weakest link.
In the Boardroom…
I wasn't convinced that either campaign would encourage people
to ditch their Dom Perignon, banish the Bollinger or jack in the
Jacquart and I don't think Tom himself deserved to win although
half of his team did get on with the task in hand.�So Ricky was
back in the boardroom as a losing PM for the second time. He
elected to bring back Stephen and Jenna. Personally, I would
have sacked Stephen… but Lord Sugar had other ideas.
"Jenna, you're fired."
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Come See Me Live!
I have just released the next date for No Fear Cold Calling in
London, 11th September 2012. If you wish to attend and you
book over the phone before we set up the online booking you
can have a pre-booking discount of 10% off the normal price.
Call 0845 838 5958 to reserve your places and start your final
quarter of the year with a bang!
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That's about it from me for this week. Have a great week and
sell with passion.
Kind regards
Gavin
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Set your next conference or AGM alight by booking
motivational
speaker Gavin Ingham now.
Check out my educational and motivational books,
audios & DVDs
now at www.gaviningham.com.
Read more articles like this one at
www.gaviningham.com.
Gavin Ingham Ltd
Branwell House
Park Lane
Keighley
BD21 4QX
Tel: +44 (0)845 838 5958
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